Peter Pacheco, center, cuts the ribbon on Que Buen Churro, 316 Crescent Place, in Geneva on Aug. 1 with his mother, Alma Pacheco, left, and his girlfriend, Melissa Hernandez. The three run the new store, which sells handmade churros. Courtesy of Geneva Chamber of Commerce

A churro is more than a sweet, a pastry or a dessert, it’s a journey to another realm — of fruity or creamy filling encased in a fried dough stick, doused in cinnamon and sugar for an oomph.

That’s what Que Buen Churro, at 316 Crescent Place in Geneva, offers patrons. The family business rooted in Mexican tradition is a venture of owner Peter Pacheco, his mother, Alma Pacheco, and his girlfriend, Melissa Hernandez.

The trio had a ribbon cutting for the store’s opening on Aug. 1 with members of the Geneva Chamber of Co

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