Grab your shades and get your finances in order, because Hisense just made available the brightest TV we’ve ever tested. It’s a 116-inch beast with a brand-new display type, and it’ll set you back a whopping $29,999.

The announcement comes just a day after the official launch of Samsung’s first Micro RGB TV — a 115-inch, $29,999 set that leverages a similar type of display technology.

In other words, the competition is heating up.

Originally unveiled at CES 2025, the Hisense 116UX launches alongside a slightly smaller (but still huge) 100-inch version, the Hisense 100UX, which carries a $19,999 price tag.

But what makes Hisense’s RGB Mini-LED technology worthy of this price tag? Among other benefits, its phenomenal brightness is at the top of the list.

I recently wrote at length about

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