Instagram is working on a feature called “Picks” that aims to help users find common interests. The Meta-owned social network confirmed to TechCrunch that Picks is an internal prototype and isn’t being tested externally.

The feature was first spotted by reverse engineer Alessandro Paluzzi , who often finds unreleased features while they’re still under development.

According to screenshots shared by Paluzzi, people select their favorite movies, books, TV shows, games, and music, or their “Picks.” Instagram then finds overlaps with friends who chose the same things.

#Instagram is working on Picks 👀

ℹ️ Add what you're into and find overlap with friends who are all about it too pic.twitter.com/NXSqoGtqvf — Alessandro Paluzzi (@alex193a) August 6, 2025

While Instagram hasn’t shared

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