Rapido, a popular ride-hailing platform in India, has quietly begun beta testing its food delivery service in Bengaluru, marking its first serious move to challenge market leaders Swiggy and Zomato in one of the world’s fastest-growing delivery markets.

The 10-year-old startup has started testing its food delivery service in three primary localities in the southern city of Bengaluru, namely Byrasandra, Tavarekere, and Madiwala (BTM) Layout, Hosur Sarjapura Road (HSR) Layout, and Koramangala, Rapido co-founder and CEO Aravind Sanka confirmed to TechCrunch.

Rapido created a wholly owned subsidiary Ctrlx Technologies to launch its food delivery service, named Ownly. The subsidiary lists Sanka and Rapido vice president of finance Vivek Krishna as the directors, per the regulatory filings rev

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