How vacant marketing roles are costing businesses billions

Marti Willett for Digital Marketing Recruiters

How vacant marketing roles are costing businesses billions

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly undermining this vital function: the prolonged vacancy of key digital marketing roles. These vacancies aren’t just human resources headaches; they are silent growth killers, with financial tolls compounding daily, impacting everything from revenue pipelines to team morale.

Every week, a critical marketing position remains unfilled, and businesses are hemorrhaging potential revenue. While the exact figures vary by industry and company size, conservative estimates paint a stark picture. Consider