Cineverse and Lloyd Braun ‘s venture firm Banyan have teamed to launch MicroCo, a short-form, mobile-first studio, with TV industry vets Jana Winograde and Susan Rovner set for top exec roles.

MicroCo, whose consumer-facing brand identity will be announced at a later date, is a 50-50 joint venture between the companies described as a purpose-built supplier of series for mobile platforms. The market is projected by analysts to be on track to reach $10 billion outside China by 2027. Hispanic media giants Univision and Telemundo have each announced initiatives around “micro-novelas” in recent months. No premium U.S. outlet for these small-form dramas exists as of yet.

Banyan is the investment entity of Braun, former ABC entertainment chief and WME chairman. Cineverse gained attenti

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