Sydney Sweeney’s American Eagle jeans campaign not ‘great’ for store traffic

Actress Sydney Sweeney's controversial “great jeans” ad campaign from American Eagle Outfitters Inc. could be taking a toll on store traffic.

The campaign, which debuted in late July with a tagline of “Sydney Sweeney Has Great Jeans,” sparked a brief surge in the company’s stock price and garnered lots of media attention, both negative and positive, particularly after President Donald Trump came out in support of the ad. It also gave a big boost to American Eagle’s Instagram followers, with t he brand gaining more than 142,700 followers on the platform in the last 30 days, most of which were in the days and weeks after the ad was release d, reported Newsweek .

But the attention has not translated into a rise in store traffic. In fact, it’s been the opposite. For the week of