By Field Level Media

Although it has been 30 years since the Dallas Cowboys’ last Super Bowl title, they are repeat champions when it comes to the chase for the most valuable franchise in the NFL.

Since Sportico started listing franchise values in 2020, the Cowboys have topped the list all six times, with a current valuation of $12.8 billion. Owner Jerry Jones’ team was worth $10.32 billion in 2024.

The Los Angeles Rams are the second most valuable franchise at $10.43 billion, while the New York Giants are third at $10.25 billion. Both of those franchises have risen 34 percent over the last year, while the Cowboys went up in value 24 percent.

The New England Patriots ($8.76 billion) and San Francisco 49ers ($8.6 billion) round out the top five that is unchanged from last year.

The Phi

See Full Page