50 years after Title IX, women's soccer is surging thanks to brand deals boosting visibility: 'What’s been proven is people love women’s sports'

With two World Cup wins, an Olympic bronze medal, and experience in multiple pro leagues around the world, Christen Press is one of the most prolific soccer players of the time. But fans would be hard-pressed to find digital evidence of her early career highlights from when she competed in Women’s Professional Soccer (WPS), the precursor to the National Women’s Soccer League (NWSL) that folded in 2012.

“If you go back and try to find highlights from my first years as a pro, you can’t,” Press told Marketing Brew. “You can find US Women’s National Team (USWNT) highlights always, but that’s what you’ll find. It was like that was my only job.”

Now, highlights of Press—or, really, any other pro women’s soccer player—are abundantly available, just one indication of just how much the landscape