Jenna Ortega’s eyes are lightly smudged, framed by dark shadows. Her face is pale, and her cheekbones are accentuated by a dash of gray. Her lips are tinged purple. She looks exhausted, but that’s the point. The latest Gen Z makeup trend, “Tired Girl,” celebrates the look of not having been to bed.

For as long as beauty standards have existed, people have collectively fought against looking tired. Concealer, eye cream and corrector sticks are, at least in part, designed to make us look fresh and alert. Historically, appearing fatigued has been associated with poor health, aging and unattractiveness. Tired Girl beauty celebrates the opposite; it’s about embracing the imperfections we’ve traditionally tried to conceal.

The modern poster girl for the trend is Wednesday Addams, the Addams Fa

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