Priscilla Presley is headed to court again to face former business associates she has previously sued for alleged elder abuse.

Auction house founder Bridgitte Kruse and Elvis Presley memorabilia collector Kevin Fialko, in an Aug. 11 lawsuit, accuse Presley, 80, of breaching their business contracts after they spent a year "(devoting) themselves full-time to assisting, repairing, stabilizing, and improving Presley’s financial situation."

In their complaint, reviewed by USA TODAY on Aug. 13, Kruse and Fialko drop various bold accusations about the Presley family's private relationships, including that Presley used Lisa Marie Presley's 2023 death as "an opportunity to regain control" of her daughter's living trust.

The lawsuit also includes an alleged copy of Lisa Marie's advance health care directive, which was signed in 2010. Lisa Marie, who died on Jan. 12, 2023, from an intestinal blockage at 54 years old, was the sole beneficiary of her father Elvis Presley's estate.

A press release shared by Fialko and Kruse's attorney, Jordan Matthews' law firm, claims the civil suit "threatens to pull back the curtain on decades of behind-the-scenes power struggles within one of America’s most iconic families and could forever reshape the legacy of Priscilla Presley."

"The evidence will establish that the real victims here are my clients, who invested millions and years of hard work into revitalizing Priscilla Presley’s brand, only to be betrayed and falsely accused once the money was on the table and every personal and business issue had been resolved," attorney Matthews said in a statement.

Kruse and Fialko are suing Presley for fraud, lack of payment for rendered services, wrongful possession of funds, breach of agreements and misappropriation of name or likeness. They're seeking at least $50 million in damages.

USA TODAY has reached out to Presley's attorney for comment.

Presley's lawyer, Martin Singer, told TMZ on Aug. 13 that the lawsuit is a "disgusting publicity stunt" and "nothing more than a sad and vicious attempt to falsely tarnish the reputation of an eighty-year-old woman."

"Accusing a grieving mother of contributing to her daughter’s death is not savvy advocacy; it is malicious character assassination, and should be broadly condemned," he said. "These fabricated claims have absolutely no validity and we are confident this case will be dismissed."

Priscilla Presley's ex-business associates claim they were never paid for brokering profitable deals

Kruse and Fialko previously sued Presley in October 2023 for $50,000 in damages for breach of contract in Orange County, Florida. Court records reviewed by USA TODAY show the proceedings are on pause pending Presley's 2024 elder abuse case in Los Angeles.

Presley's 2024 case against Kruse and Fialko is ongoing in Los Angeles Superior Court. In June, Presley filed an amended version of her lawsuit.

In this latest legal action by Fialko and Kruse, the two claim they "worked to exploit (Presley's) name, image and likeness" from 2022 to 2023, during a time when "Priscilla's finances were in disarray."

Kruse and Fialko allege they had invested "thousands of hours" and "millions of dollars" into Presley and claim they were behind successful negotiations in her high-profile dispute over Lisa Marie's living trust, which only had one successor trustee: Lisa Marie's daughter, Riley Keough. They "brokered" deals that financially benefited Presley and several of her family members, the plaintiffs say.

They also allege Presley didn't disclose that "she previously sold the rights to exploit her name, image and likeness years before, in 2005."

"Kruse and Fialko were never compensated for their work, despite helping to secure Priscilla a 2.4-million-dollar settlement" with Keough and Lisa Marie's Promenade Trust, the lawsuit states. The plaintiffs add that Presley continues to profit by exploiting her name, image and likeness using the LLCs that Kruse and Fialko set up.

Presley is due to release a memoir, "Softly, As I Leave You: Life After Elvis," on Sept. 23.

In her July 2024 lawsuit, Presley alleged Fialko and Kruse "fraudulently" coerced her into "giving them power of attorney, control over her family and personal trusts and control over her bank accounts."

The two worked with others to misappropriate more than $1 million of her funds and conspired to "prey on an older woman by gaining her trust, isolating her from the most important people in her life, and duping her into believing that they would take care of her (personally and financially), while their real goal was to drain her of every last penny she had," per the lawsuit.

This article originally appeared on USA TODAY: Priscilla Presley sued for $50 million by ex associates claiming family 'power struggles'

Reporting by KiMi Robinson, USA TODAY / USA TODAY

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