Priscilla Presley has been accused of fraud in a messy dispute with two former business partners who claim that she used her celebrity status to tarnish their reputations.

Brigitte Kruse, an Elvis memorabilia auctioneer, and Kevin Fialko, an Elvis memorabilia collector, sued Presley on Monday for fraud and breach of contract. They are seeking more than $50 million in damages.

The suit comes a year after Presley sued Kruse , Fialko and others, claiming that they had swindled her out of at least $1 million and had taken advantage of her trust and her old age in order to enter into unconscionable business arrangements.

In the new lawsuit, Kruse and Fialko allege that Priscilla falsely claimed ownership of her full name, image and likeness, despite having allegedly sold the rights to t

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