Paramount ‘s New President Jeff Shell might have experimented greatly with windowing at NBCUniversal during the pandemic and post, specifically dabbling in the controversial day-and-date, however, the exec said today at the revived conglom’s afternoon presser that he’s “100%” on board with theatrical.

“That’s what makes a movie, a movie, and we’re all united in that,” he said referring to his co-executives, CEO David Ellison, Motion Picture Co-Chairs Dana Goldberg and Josh Greenstein, and DTC Chair Cindy Holland who were among the top brass sitting on today’s dais with him.

“I believe in windows, and I think we all believe in windows,” continued Shell.

“Do I believe you can maximize value in windows? Absolutely, and we’re going to be looking at our windows across each thing,” he sa

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