E.l.f. Cosmetics released a new ad , and its customers don’t seem happy. The affordable beauty brand has tapped drag queen Heidi N Closet and stand-up comedian Matt Rife for its latest campaign, which launched on August 11. The ad, named “The Law Offices of e.l.f.ino & Schmarnes,” is basically the two playing personal injury attorneys who protect customers from overpriced beauty products.

View this post on Instagram

A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)

However, the internet criticized the decision to cast Rife, citing a domestic violence joke he told in his 2023 Netflix special. During his set, he had told a story about a waitress he had seen with a black eye. He said: “And my boy who I was with was like, ‘Yeah, I feel bad for her, man. I feel like they shoul

See Full Page