Bath & Body Works will be selling its products at more than 600 college campus stores during the 2025-26 academic year, including several in Kentucky.

The brand's reach aims to strengthen its connection with Generation Z consumers after being named the No. 1 fragrance brand for American teens and the third overall most-shopped at beauty stores by teens in the Piper Sandler Taking Stock with Teens Spring 2025 Survey .

Bath & Body Works has partnered with ICM Distributing Company to launch kiosks, working with national chains such as Barnes & Noble College and Follett-operated bookstores, as well as independent campus retailers, Chief Merchandising Officer Betsy Schumacher said. Here's what we know.

What Kentucky colleges will Bath & Body Works sell products at?

Bath & Body Works w

See Full Page