In the more than two decades since it launched as the parallel industry arm of the Sarajevo Film Festival , CineLink Industry Days has established itself as the premier showcase and breeding ground for talent from the former Yugoslavia, growing its footprint in recent years to incorporate the wider region as well.

But as the global film industry continues to weather an unprecedented string of disruptions, and the looming threat of AI raises existential questions for the future of filmmaking, the pressure remains on event organizers to stay relevant — and, moreover, to ensure that in an increasingly…well, Balkanized media environment, the countries of Southeastern Europe aren’t left behind.

That’s why CineLink head Maša Marković and her team are fighting to make sure that the region

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