More than a decade ago, Terry Pegula paid a then-NFL record $1.4 billion to keep the Buffalo Bills in western New York. That investment has more than quadrupled.

The Bills are valued at $5.87 billion, according to Sportico’s 2025 NFL franchise valuations . That’s an increase of over three-quarters of a billion dollars in one year.

Buffalo ranks No. 26 out of 32 NFL teams, the same as last year year but up four spots from No. 30 in 2020, when the franchise was valued at $2.15 billion.

The Bills remain the second-smallest media market in the NFL, behind only Green Bay. But despite those market constraints, Buffalo continues to punch above its weight.

The organization is riding a wave of momentum: winning games, packing the stadium, and investing in infrastructure.

Buffalo is comin

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