Ulta Beauty and Target Corp. are breaking up.

The two publicly listed companies announced that they have mutually agreed not to renew the Ulta Beauty at Target shop-in-shop partnership when the current agreement concludes in August 2026. Until then, the Ulta Beauty at Target experience will continue in Target stores and on Target.com.

It launched in 2021 to much fanfare, but has struggled in recent years from intense competition from Sephora’s partnership with Kohl’s and more recently Amazon’s push into prestige beauty.

The Ulta shop had expanded to over 600 stores, but earlier this year they paused and ultimately decided to end the partnership.

“Our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide,” said Amiee Bayer-

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