Borderlands 4 has, like, so many guns, 30 billion guns, so many they had to put 'em on a 'wall of guns' like the Matrix, say devs

One of the most known marketing lines in videogame history is the absolutely ludicrous promise that Borderlands has 87 bazillion guns. Obviously this is hyperbole—the guns are randomised. It has a lot, but a bazillion is not a real number and thus should not be taken seriously. It was a goof, a gaff.

Well, that tagline now has a competitor. Borderlands 4 has 30 billion guns. Apparently. That's per an Epic Games store post that quotes art director Adam May.

Because big numbers are hard to conceptualise sometimes, I want to remind you that one billion is 1,000 million. One million seconds is about 11 and a half days, one billion seconds is over 31 years.

In other words, Gearbox is claiming that watching a video consisting of one second clips of all the possible gun combinations in Borderl