I've been using a Hall effect keyboard for quite a while, and I'm keenly aware that this switch technology is the most popular for gamers right now. However, a while ago I spoke with Razer product manager Dexter Tan about optical keyboards, and he argued that optical is actually better.
Both kinds of tech allow for analogue input, meaning keyboard switches don't just measure a binary 'off' or 'on', but instead can measure how far down each key has been pressed. This, of course, can allow for analogue input in racing games, for instance, but it also lets you use your keyboard in a more traditional 'pressed'/'not pressed' manner, but with more control over how far down each key gets actuated.
One of the main things this has allowed is rapid trigger, which is where you can re-press a key as