By EDDIE PELLS, Associated Press National Writer

Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee’s long-sacrosanct policy of keeping brand names off its arenas and stadiums.

The organizing committee announced the landmark deal Thursday, saying contracts were already in place with two of its founding partners — Honda, which already has naming rights for the arena in Anaheim that will host volleyball, and Comcast, which will have its name on the temporary venue hosting squash.

LA28 chairman and CEO Casey Wasserman said revenue from the deals goes above what’s in LA’s current $6.9 billion budget.

FILE – Casey Wasserman

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