Organizers of the Los Angeles 2028 Olympics will sell naming rights for some competition venues to "unlock an additional revenue stream" in a move that breaks with Games tradition of forbidding brand names on stadiums and arenas.

In a statement released on Thursday, LA28 organizers said the "landmark change" will apply to featured venues in support of the "largest commercial revenue raise in sports".

"From the moment we submitted our bid, LA28 committed to reimagining what's possible for the Games," LA28 chairperson and president Casey Wasserman said in a statement.

"Today's historic announcement delivers on that promise, creating the first-ever venue naming rights program in Olympic and Paralympic history while advancing LA28's mission of a fully privately funded and no-new-build Games

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