Under Armour has named Argentine pop star Tini Stoessel as its newest global brand ambassador, a move that kicks off with her debut in the UA Halo Racer . The partnership, announced on Thursday, unites the brand’s performance ethos with Stoessel’s cross-genre influence and a following that spans more than 35 million fans worldwide.
Stoessel’s debut campaign spotlights the UA Halo Racer, Under Armour ’s speed-driven silhouette engineered with the brand’s Hovr+ cushioning platform. Designed for propulsion with a TPU plate and layered in black, red and silver mesh and synthetics, the Halo Racer bridges the performance-lifestyle gap that the brand has been leaning into since unveiling the Halo franchise earlier this month.
“Joining Under Armour feels like a natural step for me. I deeply