The numbers are in, and the story hasn’t changed… at least not at the top. The latest Sportico NFL franchise valuations dropped and once again, the Dallas Cowboys aren’t just leading the league they’re leaving it in the rearview mirror. For the sixth year in a row, Jerry Jones ‘ team is on top, valued at a whopping $12.8 billion. The first NFL team to crack $12 billion. That’s 24% more than last year, and though other teams have been climbing as well, none of them have managed to bridge the gigantic chasm Dallas has.

But behind them, the competition is coming to a boil. Dynasties, market giants, and franchises with deep legacies and aggressive futures are taking stock. To really get the story, you have to start with how these figures get made and understand why the Cowboys get to

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