Who Thought It Was a Good Idea to Put Matt Rife in a Make-Up Ad?

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For some reason, Matt Rife has remained weirdly popular over the past few years. Despite a cavalcade of misogynistic jokes, palling around with Jordan Peterson , and pissing off Marc Maron , the man with the iPad jaw has kept getting work. He recently bought Ed and Lorraine Warren’s home and Occult Museum, which includes all of the fake haunted stuff those scammers claimed to have dealt with over the course of their deceitful careers. That seems like a good match of personalities, I suppose. It certainly makes more sense than putting Rife in an advert for make-up.

e.l.f. Cosmetics paired up Rife with drag queen Heidi N. Closet for an ad on ‘beauty injustices

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