A survey of US adults has revealed efforts to boost vaccinations against preventable cancers may be aiming for the wrong target, which would certainly explain their limited post-pandemic success. When a sample of 22,344 people were asked if they were aware of the human papillomavirus (HPV), more than a third were not. Even among those who knew of it, many didn’t know of its link to cervical cancer, and even fewer had heard of its other dangers. The rest of this article is behind a paywall. Please sign in or subscribe to access the full content.

When a particular topic is a big part of your life, and that of colleagues and friends, it’s easy to forget how wide the gap in knowledge may be between your circles and the wider public. XKCD captured this beautifully , but it bears repeating.

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