These new Bogg Bags are giving major ‘The Summer I Turned Pretty’ vibes with their beachy designs

While Sally might sell seashells by the seashore, Bogg Bag is offering strong competition with its new beach-ready looks.

The brand’s latest collection, The Shore Edit , features three Bogg bag designs in three sizes as the main attraction. But the new releases are also accompanied by three insert bags and two insert coolers with the whole collection ranging from $15 to $100.

Here’s everything you need to know about the latest drops that give major “The Summer I Turned Pretty” vibes.

What is a Bogg Bag?

Bogg Bags come in three sizes: Original, Baby and Bitty. Each of them is made to be indestructible with antimicrobial EVA, a soft material that stays cool to the touch. Not only are they sturdy enough to stay up on their own, but the Bogg Bag is incredibly easy to clean and rummage th