Netflix said it had sold out all commercial inventory tied to its second streaming of NFL games on Christmas, the latest signal yet that sports events are driving the video-advertising market as Madison Avenue hunts for large audiences watching the same content in the same moment.

Netflix said it had sold out “all available in-game inventory” tied to two NFL Games, and “closed sponsorships with multiple partners like Accenture, FanDuel, Google, and Verizon on in-game and broadcast features.” The company also said it secured DoorDash as the presenting sponsor of the 2025-26 season of “WWE Raw.”

Sports have become a make-or-break format for TV, with more viewers opting to watch scripted comedies and dramas at moments of their own choosing. The dynamic crimps the value of traditional T

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