The NBA’s media landscape is entering a pivotal phase as NBC prepares a major comeback next season, buoyed by a new 11-year, $76 billion rights deal that also brings Amazon into the fold, marking TNT’s departure after nearly four decades. With the league rapidly shifting its coverage strategy, ESPN and TNT face unexpected pressure from the revived NBC broadcast.

Central to NBC’s strategy is the addition of 10-time All-Star Carmelo Anthony, recently announced as a weekly studio analyst across NBC and Peacock broadcasts. His deep understanding of player mindsets and basketball culture positions him as a bridge between the court and the audience: a role ideally suited for a league eager to recapture growth momentum.

Kevin Durant’s longtime agent and business partner, Rich Kleiman, reinforce

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