Saks Global has completed the rollout of a personalized homepage on Saks Fifth Avenue's online site and mobile app.

The luxury giant said its new"hyper-personalized" Saks Fifth Avenue homepage experience is unique to each individual customer and tailored to their preferences, using machine learning algorithms that leverage real-time customer behavior. The retailer aims to promote fashion discovery while increasing customer lifetime value and loyalty by serving extremely relevant content to every individual customer.

Since initially launching the personalized homepage to 5% of e-commerce traffic, Saks has gradually scaled the release to more customers, with 100% of Saks.com traffic now going to the personalized homepage. According to the company, the performance of the homepage h

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