Experiences, not merchandise, drew more traffic at retail centers in 2025’s first six months.

While visits ticked down slightly at restaurants, superstores, and home improvement brands, business was brisk in movie theaters and music venues (+9.2%), attractions (+5.6%) and fitness facilities (+4.3%), according to a report from Colliers, the global commercial real estate services provider.

Chili’s, which is engaged in an aggressive worldwide expansion strategy, posted the highest traffic increase of 21.7%. Right behind it, however, were Crunch Fitness (+10.1), GameStop (+9.5%) and LA Fitness (9%).

Gym attendance has continued to grow since the lifting of pandemic restrictions, and brands such as Orangetheory, Anytime Fitness and Planet Fitness have taken advantage of the trend with

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