DALLAS COWBOYS owner Jerry Jones has revealed how he keeps his team in the spotlight all year-round.

The NFL mogul admitted he’s got a knack for stirring up controversy and drama to make sure America’s Team is never out of the news .

At the premiere event for Netflix 's upcoming docuseries America's Team: The Gambler and His Cowboys, Jones let it slip that the Cowboys’ media dominance is no accident.

In fact, it’s all part of his masterplan to make sure Dallas is always on people’s minds.

Jones said candidly: "I do believe if we're not being looked at then I'll do my part to get us looked at."

His comments immediately turned heads, giving fans a glimpse into the behind-the-scenes strategy that fuels the Cowboys’ never-ending presence in the media.

Jones, known for his larger-

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