After 15 years, Warby Parker's signature Home Try-On program will soon be kaput. The eyewear giant is discontinuing the try-before-you-buy service that made it famous at the end of 2025 as it expands its brick-and-mortar presence and leans into virtual tools, according to its Q2 earnings report from Aug. 7.

Since Warby Parker's inception in 2010, shoppers have been able to order up to five frames to try on at home for five days. The process, which was completely free (including shipping and returns), made it easier to buy glasses online.

In its 2021 IPO , Warby Parker said Home Try-On was "very unique to our business. It is a viral brand awareness program that pays for itself as we maintain an exceptionally high conversion rate from Home Try-On purchases."

Now, Warby Parker is p

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