Google on Thursday announced a handful of updates designed to help iOS app marketers extend their reach and improve campaign performance. These include two new ad formats and bidding settings linked to advertisers’ target return on ad spend, or ROAS.

Marketers of iOS apps will be able to buy co-branded partnership ads, a YouTube-native format that enables brands to use the content of specific creators in their campaigns. The format is available for YouTube in-feed ads and Shorts app ads.

Playable ads may also now appear after video ads for some placements bought via AdMob, Google’s mobile advertising platform.

In addition to the new formats for app advertisers, Google will also enable target ROAS bidding on iOS. This means that app advertisers can input their specific ROAS goals and b

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