During the pandemic, movie theaters notably struggled, as social distancing restrictions all but temporarily killed their business model. Many smaller, independent theaters went out of business permanently. However, since the pandemic has ebbed, the film industry has slowly recovered. Attendance in theaters is not exactly where it was prior to the pandemic, but attendance is significantly higher than it was during Covid, and continues to climb.

A new article published by The Guardian suggests that slowly climbing audience numbers in Europe may be driven, in part, by the affluence of film access provided by the internet. The article provides some data (as well as anecdotal evidence) that suggests the social media soaked landscape in which young people were raised during Covid may have

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