Action camera company Insta360 took things to new levels today, literally, announcing a new sub-brand called Antigravity that is set to launch "the world’s first drone equipped with 8K 360-degree capture" early next year – the Antigravity A1.

Insta360 has been a comfortable leader in the 360-degree camera space for a while – but the Antigravity A1 is the company's first attempt at taking the technology into the skies.

The newly unveiled drone features a dual-lens camera system with lenses on both the top and bottom, allowing it to capture its complete surrounds "with no blind spots." Thanks to the included Vision goggles and Grip controller, together with Antigravity’s proprietary FreeMotion technology, users can look around freely in 360 degrees while piloting the drone using "intuitive

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