We've all heard it: "Be transparent with your team." It's the advice that gets handed out at every startup panel and leadership workshop, especially when the waters get rough. And at first glance, it looks like a no-brainer. Who wouldn't want to know the truth? Who wouldn't want to work somewhere honest?

But in the thick of a crisis, the reality is more complicated. When you're the one steering the ship and the waters turn choppy, the call for transparency starts to sound a lot less simple. There's a very real difference between being open and overwhelming your team. The right amount of information can create clarity and trust. Too much, too soon, or in the wrong way can lead to confusion, distraction and even panic.

Most people — especially founders — learn this lesson the hard way.

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