E.l.f. Cosmetics is addressing criticism over their new ad.

As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife , the company issued a message on social media.

“You know us, we’re always listening and we’ve heard you,” E.l.f Cosmetics wrote on their Aug. 14 Instagram statement . “This campaign aimed to humorously spotlight beauty justice. We understand we missed the mark with people we care about in our e.l.f. Community. While e.l.f.ino & schmarnes closes today, we’ll continue to make the case against overpriced beauty.”

Indeed, the Aug. 10 ad focused on this message. In the controversial campaign, Matt and drag queen Heidi N Closet star as “affordable beauty attorneys” at e.l.f.ino & Schmarnes—a nod to the former New York

See Full Page