While it’s likely that some within the NFL’s overall apparatus will find a reason to formulate four-letter words about things said and/or written by ESPN employees once the NFL owns 10 percent of the four-letter network, one person will never complain.

Cowboys owner and G.M. Jerry Jones does not care what anyone says about him or his team. He just wants them to be said.

Being talked about means being relevant. Being relevant means being interesting. Being interesting means being profitable.

“I do believe if we’re not being looked at then I’ll do my part to get us looked at,” Jones said at the Netflix premiere of the new docuseries about him and his team. “The beautiful thing for networks or, if you will, streaming companies, is that the NFL is a 365-day-a-year interest factory. A lot of

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