Monica Melber sat in her car to film her haul after a visit to Aurora Cafe & Bakery in Overland Park. Specifically showing off the crème brûlée conchita, she proclaims, “This would be my last meal.”

“My car is definitely my ‘safe space’, and it felt much more natural to record there, making it feel more conversational and genuine than a perfectly curated video,” says Melber, who felt new to recording and posting online.

She woke up the next morning, surprised to see the video had begun to far outpace her number of followers, and as of now, it sits at over 678,000 views on TikTok.

But what did this mean for Aurora Bakery?

Kerianne Nuñez, Co-Owner of Aruora Cafe & Bakery, says, “I run all of our social media accounts and keep a close eye on activity, so I could see the video trending in

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