2Long Branch, NJ – A trendy mispronunciation of this Jersey Shore city’s name — “Long Bronch” — is making the rounds on beaches, in restaurants, and across social media, sparking a mix of mockery and amusement among longtime locals.

What began as a subtle slip of the tongue has now become a full-on buzzword, especially among newer residents and upscale summer visitors who have flooded Long Branch in recent seasons.

The sudden shift isn’t a typo or a misquote, some people are actually buying into it.

View this post on Instagram

A post shared by Jeremy Sciarappa (@jeremysciarappa)

It’s not a one-time problem either. Some people say it’s mostly coming from wealthier visitors and newer residents who have rolled into town in recent summers, bringing with them an appetite for high-end di

See Full Page