UFC 319 is only days away, and we’re finally set to witness Dricus du Plessis vs. Khamzat Chimaev, one of the most highly anticipated superfights of the year, going down on August 16th in Chicago. This bout could be a turning point for the middleweight division, as we find out whether a new champion will be crowned or not. But there’s more on the line than just a gold UFC belt.
For those of you who may not already know, UFC CEO Dana White recently sealed a monumental $7.7 billion seven-year deal with Paramount, almost double the value of their previous broadcast deal with ESPN. However, his ambitions don’t stop there. One of his longest-standing dreams is to bring the UFC to Africa, which still remains unfulfilled. “You know how bad I want this. I’ve been trying to get this done,” W