close Video

NEW You can now listen to Fox News articles!

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad .

After the brand published the ad on social media platforms earlier this week, online users, including prominent make-up influencers, ripped e.l.f. for using Rife, who made an unpopular joke about domestic violence in 2023. The brand responded with an apology.

"You know us, we're always listening and we've heard you. This campaign aimed to humorously spotlight beauty injustice, we understand we missed the mark with people we care about in our e.l.f community," the company stated in a post on its official Instagram page.

SYDNEY SWEENEY'S BROTHER MAKES CHEEKY 'GOOD JEANS' JOKE AFTER HIS AIR

See Full Page