In what's being called "the largest commercial revenue raise in sports," the LA28 Olympic organizing committee announced on Thursday that sponsors can purchase naming rights of competition venues.

LA28 Organizers said it's the first time in Olympic and Paralympic Games that such a bid has been undertaken, and it's part of the committee's mission to keep the Games entirely privately funded with no new builds.

It's billed as an opportunity to bring multiple millions to the 2028 Games. LA28 Chairperson and President Casey Wasserman called the first-ever Olympic venue naming rights program historic.

"These groundbreaking partnerships with Comcast and Honda, along with additional partners to come, will not only generate critical revenue for LA28 but will introduce a new commercial model to

See Full Page