NASCAR’s always had a knack for weaving patriotism into its fabric, especially when Memorial Day rolls around. Since the early 2010s, the NASCAR: An American Salute campaign turned races into heartfelt tributes, swapping driver names on windshields for those of fallen service members and welcoming Gold Star families to the track. The Coca-Cola 600 at Charlotte became the centerpiece, dubbed the “600 Miles of Remembrance,” blending high-octane racing with a nod to sacrifice. Fans loved the gesture, a moment to pause amid the roar of engines and honor those who served.

By 2022, that evolved into NASCAR Salutes Together with Coca-Cola, a broader push that didn’t just stop at symbolism. It brought military families to races, set up interactive displays like the Wall of Honor, and amplified

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