Thousands of tourists are descending on Puerto Rico this summer for one of Bad Bunny’s concerts as part of the rapper's residency that has boosted the U.S. territory’s fragile economy.

Visitors are not only coming to see him, but to explore his island.

The government and the private sector have launched tours and named food and drinks after his songs while small businesses have sold clothes and other goods sought by tourists.

Tourists slipped into borrowed red polyester vests from the Puerto Rico supermarket where Bad Bunny once worked, grinning as they posed for photographs in the superstar’s old uniform. 

In 2016, Benito Antonio Martínez Ocasio quit that job.

Two years later, he launched his first album — and the singer known as Bad Bunny stepped into stardom.

This summer, thousands have descended on Puerto Rico, where the singer's concert residency has single-handedly boosted the fragile economy.

The prodigious son has elevated the global profile of the U.S. territory, singing about Puerto Rico’s turmoil and identity.

Thousands of people have stood in line for days or waited hours online to snag a ticket to see the reggaetón singer, one of the most streamed artists in the world.

Short-term rentals are up 42% this August and 61% for September, compared with the same period last year.

Nearly three dozen hotels are participating in packages that include the concert, generating nearly $200 million. 

In Bad Bunny’s hometown, tourists visit his former high school, the supermarket where he worked — even the church where he served as an altar boy.

On a recent morning, the Villanuevas posed in front of a Bad Bunny mural on an agricultural supply store that sells harnesses for horses and feed for fighting cocks.

For Marcos Cruz Molina, Mayor of Vega Baja, it is still too early to gauge the impact of the Bad Bunny effect on the city.

“More than the economic estimate here in our city of Vega Baja, what we’re seeing is the number of people who have taken the tour, but at the same time they come to visit our beach, they visit the Ojo de Agua spring, and eventually we’ll know what that overall impact has been in terms of this experience being lived with the residency,” he said.

AP Video shot by Alejandro Granadillo