Kellogg says it will remove artificial dyes from cereals by the end of 2027

WK Kellogg Co. has announced that they will stop using artificial dyes in its breakfast cereals by the end of 2027, according to a statement from the company. The maker of Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies, just to name a few, said that they are evolving their portfolio of cereals “to provide consumers with more of what they want and need -- such as whole grains and fiber and less of what they don’t.” “Today, the vast majority -- 85 percent -- of our cereal sales contain no FD &C colors and none of our products have contained Red No. 3 for years,” Kellogg said in their statement making the announcement. “We are committed to continue working with HHS and FDA to identify effective solutions to remove FD &C colors from foods.” Kellogg pledged that they will be reformu