Blood pressures rise as the FDA cracks down on this wearable’s flagship feature

• The FDA has scrutinized Whoop for a new wellness monitoring feature that has not been certified. • The FDA considers the Whoop MG (Medical Grade) a medical device and should remove the Blood Pressure Insights feature until approved. • Whoop claims the product is not for medical use and will not disable the feature.

Wellness wearable maker Whoop, specifically one of its latest fitness bands, has drawn the ire of the FDA after it debuted a feature not approved or certified by the authority.

Per a Bloomberg filing, the FDA is pressuring Whoop to disable its Blood Pressure Insights feature. This new app offers its wearers blood pressure estimates and related guidance to provide a holistic view of their well-being. However, the FDA and Whoop can’t seem to agree whether the MG’s feature