Recent Nielsen data confirmed what many of us had already begun to sense: Streaming services surpassed broadcast and cable in TV viewership. It’s a streaming world. Broadcast television just lives in it.

Nowhere is that more apparent than in sports. Next week, ESPN will launch its first direct-to-consumer app that for $30 a month will offer access to all of the legendary sports network’s content and coverage. But another company has already been offering over-the-top sports streaming services to fans since 2006. Austin-based FloSports streams 40,000 live events annually across more than 25 sports, from wrestling to motorsports to cheerleading.

In this piece, premium subscribers will learn: • How FloSports maximizes the value in the “long tail” of sports fandom • The “final 15%” rule

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