WK Kellogg Co. has announced that they will stop using artificial dyes in its breakfast cereals by the end of 2027, according to a statement from the company.

The maker of Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies, just to name a few, said that they are evolving their portfolio of cereals "to provide consumers with more of what they want and need -- such as whole grains and fiber and less of what they don't."

"Today, the vast majority -- 85 percent -- of our cereal sales contain no FD &C colors and none of our products have contained Red No. 3 for years," Kellogg said in their statement making the announcement. "We are committed to continue working with HHS and FDA to identify effective solutions to remove FD &C colors from foods."

Kellogg's Froot Loops is on display

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